The Edit

Notes from Julie and the studio. The fabrics on our table, the fits we fuss over, the small choices behind each piece.

Layering, done right

The blazer trick, a tee under a knit, and the one rule that turns a layer into styling for the in-between season.

I never set out to start a fashion brand. I set out to buy a white T-shirt. The story of how Julie Josephine began.

Hva dobbeltvevd ull egentlig er, hvordan en ullkåpe skal sitte, og stellet som gjør at den varer.