OUR STORY
Julie Josephine is defined by thoughtful design, enduring quality and a modern Scandinavian approach to everyday dressing.
Founded with the ambition of creating the perfect white T-shirt, the brand began as a study in fit, fabric and form — elevating a simple piece into a thoughtfully designed essential. Designed to fit beautifully, flatter real women’s bodies, and to work as well at the office as it does on holiday.
From that one piece, the collection has grown into a full wardrobe of elevated essentials. Designed in Oslo, Norway, every garment is rooted in the same principles: premium quality, timeless design, and clean, versatile silhouettes that offer endless styling possibilities.
Julie Josephine is about more than just how you look; it’s about how you feel when you get dressed. Always relevant and refined. Garments that are made to last.
OUR FOUNDER
Founded in 2016 by Julie Josephine Blystad Fürst, the brand is shaped by a lifelong appreciation for quality, fit and thoughtful craftsmanship. Raised in an entrepreneurial family, with generations of business owners behind her, Julie developed an early understanding of building things with intention and longevity.
Determined to create “the perfect white tee”, Julie quit her job in finance and started the design process. Every detail was thoughtfully considered – the fit, the sleeve, the neckline, the quality. After countless samples she finally launched the Agnes Tee (named after her twin sister).
Ten years later, Julie Josephine has evolved into a brand offering refined, high-quality wardrobe essentials. The vision remains clear: to create clothing that helps busy women simplify their everyday lives and make getting dressed in the morning effortless.
BRAND PHILOSOPHY
Julie Josephine was born from the desire to create the perfect white T-shirt — a philosophy that still defines the brand today. At its core is the ambition to create wardrobe pieces you instinctively reach for, designed to withstand years of wear. Through thoughtful design and uncompromising quality, we create enduring essentials that offer ease, confidence and longevity in everyday dressing.
