The Edit
Notes from Julie and the studio. The fabrics on our table, the fits we fuss over, the small choices behind each piece.
Layering, done right
The blazer trick, a tee under a knit, and the one rule that turns a layer into styling for the in-between season.
It started with a white t-shirt
I never set out to start a fashion brand. I set out to buy a white T-shirt. The story of how Julie Josephine began.
The wool trench coat, explained
What double-faced wool actually means, how a wool trenchcoat should fit, and the care that makes it last.