The Quiet Luxury of Dressing Well – A Founder’s Perspective
For Julie Josephine Blystad, founder of Julie Josephine, style has always been about effortless refinement. Before motherhood, mornings were a time for creativity—experimenting with outfits, layering pieces, and curating a look that felt just right. But as life evolved, so did her approach to dressing.

“Having a mother, a sister, and a grandmother who all valued quality and simplicity shaped my approach to dressing. They all had the same need: clothes that made them feel comfortable, elegant, and ready for anything.”
Before motherhood, mornings were a time for creativity—experimenting with outfits, layering pieces, and curating a look that felt just right. But as life evolved, so did her approach to dressing.
“After having two children, my mornings became a race against the clock. I no longer had the time to stand in front of my wardrobe and put together the perfect outfit,” she explains. Instead, she learned to rely on timeless essentials—pieces that require little thought but deliver instant elegance.
For Blystad, this shift wasn’t just personal; it became the foundation of her brand. “I wanted to create clothes that work seamlessly from morning to evening—pieces that feel effortless but look polished, no matter how busy the day gets.”

Julie’s secret tip: “I always start my day wearing my shirt untucked. If I get a stain (which happens more often than I’d like to admit), I simply tuck it in, and voilà—problem solved.”

Her solution? A well-tailored white shirt, a perfect pair of jeans, and a structured belt. “These are my non-negotiables. With the right essentials, I always feel confident, even on the most chaotic days.”
At the heart of Julie Josephine lies this very philosophy: that true luxury is not about excess but about investing in simplicity, quality, and the quiet confidence that comes from knowing you are always well-dressed.
